You want to make a good first impression when you meet someone new, whether it’s in a personal or professional setting, right?
It shouldn’t be any different on your website.
Your website is ultimately the online representation of your brand.
It is an indication of the level of service your company offers.
Consider this: Have you ever viewed a website and found yourself staying on it longer than you intended to because you were impressed by its layout and design?
Similarly, your website should be exciting to your visitors and contain aspects that will surprise them in a good way.